Utilize Facebook to get more retail sales. Here's how to do it.
The recent Social Media Marketing World Conference in San Diego established that 73% of marketers plan to increase their use of video to drive retail sales.
With live streaming gaining momentum with up to half of marketers planning to use platforms such as Snapchat, Periscope, Facebook Live, and YouTube Live to drive sales, it would be wise for any retailer to join the bandwagon.
With Facebook having the most active and engaged audience among the big social networks, the use of Facebook Live as the live streaming media of choice is a no brainer.
Here is how you can use Facebook Live to increase retail sales:
One of the most effective ways of driving retail sales is by creating transparency through sharing what goes on behind the scenes. By allowing your clientele access to what goes on behind the scenes (such as having videos of quality control during manufacturing processes) you build trust in the brand.
For instance, if you are a food chain that uses locally produced environmental friendly products, showing how your food is grown on Facebook Live could significantly drive trust and brand transparency.
Live streaming through Facebook Live can be one of the most effective ways of promoting engagement and building customer loyalty. What sets video apart from regular social media and video content is that it makes real-time engagement possible – which can be huge.
Real time video makes it possible to ask your clients questions regarding what they would like you to do, or share their experiences with using your products or services.
You can also use the platform to provide useful instructions on product use and recommend related products and services. For instance, showing your clients creative ways of using the latest brand of sign holders by Clipstrip can drive conversation and engagement, which can result in more sales of the product.
Marketers have come to learn that social media engagement and visibility can result in huge gains in SEO rankings. With well-executed Facebook Live video campaigns, you can significantly increase your social engagement metrics enhancing the visibility of your business over that of the competition.
If your Facebook Live videos are SEO optimized and receive good engagement, they could go viral and even rank highly on the search engines, driving massive traffic that will increase your retail sales.
Facebook Video live streams can provide some of the best means of promoting your discounts and offers. The thing with live video stream is that it makes it possible to tell a story with your offers, which significantly enhances engagement and subsequently drives sales.
For instance, if you have some discounts for your local clients, having a video interview with a customer after they make a huge purchase and get their discount, can drive significant traffic to your retail business.
You can also use live stream to show a sneak preview of products and services that are coming up or that are on offer.